Engagement Rings Statistics for 2025

The journey to finding the perfect engagement ring is as exciting as it is personal. To make informed decisions, it’s important to consider trends and data that reflect how couples approach this timeless tradition. Below, we explore updated insights into engagement ring spending, preferences, and lifestyles for 2025.

This article was written by Benjamin Khordipour and Afshin Shaddaie.

Average Engagement Ring Spending in 2025

The average engagement ring budget in 2025 sits at $8,580, reflecting a steady preference for high-quality yet accessible rings. This figure aligns with many buyers who prioritize durability, style, and ethical considerations.

Historical Trends

Spending on engagement rings has steadily increased over time. In 2019, the average budget was $7,400, growing to $9,500 in 2022. The 2025 figure reflects a slight adjustment but remains consistent with the trend of investing in engagement rings.

Who Is Buying Engagement Rings?

Yearly Income and Lifestyle

The adjusted average yearly salary of respondents is between $35,000 and $125,000, indicating that engagement ring buyers come from a diverse financial background. Here’s how their lifestyles break down:

• Average Lifestyle: 60.7%
• Modest Lifestyle: 25.7%
• Upper Class: 12.0%
• Luxury Lifestyle: 1.6%

This data suggests that while many buyers fall within an average financial range, there is also a meaningful representation of budget-conscious and affluent consumers.

Existing Debt Among Buyers

Over 70% of engagement ring buyers report having existing debt, while only 28.4% have no debt. This highlights how financial considerations influence spending decisions.

Preferred Center Stones

When it comes to the centerpiece of an engagement ring, diamonds continue to reign supreme. Diamonds are the preferred choice for the majority, with more than 90% of respondents favoring natural diamonds for their symbolic value and enduring appeal. While alternative stones like sapphires and lab-grown diamonds are gaining traction, their presence remains niche. It is worth noting that we are highly suspicious of lab-grown diamonds. While their popularity is increasing, their prices are dropping at an alarming rate, which raises concerns about their long-term value.

Engagement Ring Budgets and Generosity

Spending patterns on engagement rings reveal thoughtful planning and prioritization:

• High Budgets: 14.3% allocate a significant amount, often exceeding $10,000, favoring unique or vintage pieces.
• Medium Budgets: 58.4% allocate a balanced amount, emphasizing quality without overextending finances.
• Low Budgets: 27.3% focus on affordability, often selecting minimalist designs or lab-grown diamonds.

Geographic Trends in Spending

Engagement ring spending varies significantly by location. For example:

• Massachusetts: Highest average at $10,817
• New Mexico: $7,074
• Oklahoma: $7,000
• West Virginia: $5,646
• Rhode Island: $4,000

These figures demonstrate the influence of regional economic conditions and cultural preferences.

Trends and Influences in 2025

Duration of Search

Couples in the United States spend an average of three and a half months searching for the perfect engagement ring. This duration reflects the importance of the decision and the care invested in the process.

Ethical and Sustainable Choices

As sustainability continues to shape consumer behavior, more buyers are seeking ethically sourced diamonds and recycled metals. Transparency in sourcing has become a critical factor for modern consumers.

Lifestyle and Budget Alignment

Engagement ring choices often align closely with the couple’s lifestyle and financial flexibility. Those with modest budgets lean toward simplicity, while upper-class buyers gravitate toward custom designs and premium materials.

Generational Preferences

Millennials and Gen Z consumers favor unique and personalized rings, often incorporating colored gemstones or bespoke elements. Classic solitaire diamonds, however, remain a staple across all demographics.

Role of Technology in Shopping

Technology is transforming the engagement ring shopping experience. Virtual try-on tools, 3D design software, and augmented reality apps allow buyers to visualize rings before purchase, making it easier to tailor designs to personal preferences.

Celebrity and Pop Culture Influence

Celebrity engagements and pop culture trends continue to shape ring designs. From viral TikTok trends to high-profile celebrity proposals, these influences inspire buyers to explore unique styles and statement pieces.

How Do We Get Our Data?

The insights shared in this article are derived from a combination of reliable sources and meticulous research. Here’s how we gather and analyze our data:

• Consumer Surveys: We conduct detailed surveys across diverse demographics to understand spending habits, preferences, and trends.
• Industry Reports: We analyze reports from reputable organizations in the jewelry and luxury goods sectors to track market movements and emerging patterns.
• Internal Sales Data: As leaders in the engagement ring industry, our own sales figures provide valuable insights into customer choices and preferences.
• Collaborations with Experts: We work closely with gemologists, jewelers, and industry analysts to ensure our data is accurate and reflective of the latest trends.
• Third-Party Research: We incorporate findings from trusted third-party research institutions to offer a comprehensive perspective.
• Online Calculator: We created an online engagement ring budget calculator (among many other online calculators) that has polled over 100,000 potential engagement ring buyers. The form helps couples discover an appropriate budget when shopping for their engagement ring. After discounting the outlying and erroneous data, we have discovered fantastic data that sheds much light on the engagement ring.

By combining these approaches, we ensure the information we provide is accurate, up-to-date, and actionable, helping couples make informed decisions about their engagement rings.

Final Thoughts

The engagement ring industry in 2025 reflects evolving priorities, with consumers balancing tradition and modern values. Whether opting for classic diamonds, alternative stones, or ethically sourced materials, the focus remains on finding a ring that symbolizes love and commitment. With the average budget and preferences mapped out, couples can approach their purchase with confidence and clarity.

Ready to find your perfect ring? Explore our collections or book a consultation to discover the design that fits your story.