Top 10 Jewelry Instagram Accounts To Follow October 30, 2017 – Posted in: Jewelry Blog

Instagram has come a long way from fairly modest beginnings. From what was a simple way for people to show off their phone snaps has blossomed into a serious social media contender for everything from bloggers and authors to massive retail outlets who want to promote new products or special offers.

Of course, jewelry is very well represented on Instagram, so we take a look at our top 10 accounts for you to follow. Some will be familiar names, some won’t, but all bring serious joy to spending an hour or two (or three or four!) winding your way through Instagram.

Trabert Goldsmith

Link: Trabert Goldsmiths


Traberts have only been around since there opening in San Francisco in 2002. In that short span, they have established themselves as a top quality “future heirloom” maker. One area which makes the Instagram account standout is that they’ve grasped exactly what the platform is all about. The images are perfect for their purpose. They also have quite a quirky approach to how the images are captioned, and so it helps to lighten the experience considerably.

Harry Winston

Link: Harry Winston

Leaves are falling, and fancy intense yellow #diamonds are calling. #WinstonFall #HarryWinston #HighJewelry

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Mention the Harry Winston name to anybody with a passing interest in jewelry, and their eyes will light up. A lifelong jeweler, Winston progressed from buyer and seller to maker and collector. He famously donated the Hope diamond to the Smithsonian in 1958, and the company is still family owned. The Instagram account just oozes class and sophistication. Their level of photography gives a truly exquisite experience even when just flicking through the collection.

Tiffany & Co

Link: Tiffany & Co

With flying colors. The extraordinary world of Jean Schlumberger. #TiffanySchlumberger

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Tiffany is indisputably one of the biggest names in jewelry. They have been at the vanguard of jewelry design and promotion for many years. It’s probably only right that they have a powerful account on Instagram. The difference, though, is that, whereas the corporate side of Tiffany can sometimes come across as a little dry and even aloof, at times, the Instagram account is decidedly more quirky. They are not afraid to have a little fun. Of course, the jewelry is right up with the best, and Tiffany do a great job of displaying it.

Anita Ko

Link: Anita Ko

Twinkle twinkle 💋 #anitako available now

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Anita Ko is the epitome of modern jewelry design. Based in LA, and bringing all the expected Californian attitude right to the door, Ko takes an innovative approach to jewelry. She isn’t afraid to occasionally go all rock ‘n’ roll. This makes browsing through the company Instagram account a refreshing interlude from the slightly more conservative line taken by many designers.

Buccellati Milan

Link: Buccellati Milan


Due to their incredible style, you simply can’t be a lover of fine jewelry without being a lover of Buccellati. Often big, bold and – dare we say – brassy, Buccellati pull no punches in size or design, and rarely take an approach that could be described as subtle. For all that, nor do their designs come anywhere close to being blingy or ostentatious. Everything the Italian masters do is just wonderful, and there’s no better place to see what they do than in their terrific Instagram account.

Eddie Borgo

Link: Eddie Borgo


We’ve extended the definition of “jewelry accounts” with Eddie Borgo. The company is really more of a fashion company than an outright jewelry designer. Still, jewelry is a big part of what they do, and they showcase it brilliantly. Scroll through the account, and you’ll see pictures of huge TV and movie stars being less than serious, but all fantastically adorned in Borgo creations. Whether it’s a unique earrings/necklace set or a pair of specially commissioned eyeglasses, the Eddie Borgo Instagram account is never boring!

Links of London

Link: Links Of London


Links of London are another jewelry designer and maker who aren’t afraid to push boundaries. Wonderfully quirky and full of that wonderful English eccentricity that we all love. It’s easy to look at some of the pictures they have on Instagram and wonder how someone would have even come up with such designs, and yet they did and they did it amazingly. A doff of the top hat and a tallyho! to a great account.

de Grisogono

Link: de Grisogono


There’s a reason why the designers with a sense of the derring-do have the best accounts on Instagram. The visual interest in just about every single piece they produce means you’ll never get bored flicking through the images. De Grisogono is no exception. They don’t quite reach the bold levels of, say, Buccellati, but they are not afraid to eschew any perceived rules or conventions in jewelry designs and just do their own thing.

Frank Beverett

Link: Frank Beverett


So far we’ve looked at a list of the great and good of Instagram jewelry, but we’re going to throw an account at you now which encapsulates all the very best of the names above and more. Frank Beverett is a Senior VP in Sotheby’s Luxury Division. Sotheby’s are one of the leading auction houses for art and jewelry. They boast an auction history matched only by close rivals Christie’s.

Beverett has images from some of the collections Sotheby’s have auctioned over the years. He also features his own personal favorites from the world’s leading designers.

Estate Diamond Jewelry

Link: Estate Diamond Jewelry

Describe this ring with a word beginning with “B”? #EDJ #ForSale #Ring #VintageDiamond #Jewelry #London #GoldRing #OldMine #RareRing

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Estate Diamond Jewelry is one of the undisputed kings of antique jewelry and vintage engagement rings. The EDJ Instagram account does a great job of showing off pieces that are in their catalog. Each picture is perfectly presented to show the rings as though you were looking at them in the flesh. Estate Diamond Jewelry has been curating a collection for over 30 years. It’s only right that the Instagram account should show the limitless appeal of every single item.

This is an account with no padding, just wall to wall fabulous jewelry.

Which Instagram account is your favorite? Tell us in the comments below!