EDJ Report of Engagement Rings Statistics for 2025

In addition to selling engagement rings over the past 40 years, we’ve also spent a lot of resources generating market-research on how the engagement ring market is fairing.

Our report on the 2025 engagement ring statistics reveal how couples are shopping, spending, and customizing rings in today’s market. This article was co-written by Benjamin Khordipour and Afshin Shaddaie.

Average Engagement Ring Spending in 2025

In 2025 so far, the average budget for an engagement ring in the United States of America is $8,580.

The factors that are important to buyers are a good balance between quality and budget. Ethical sourcing and reusing vintage and estate pieces also play a big part of the consumer decision for the younger generation.

Lab-grown diamonds have also seen a big boost over the past few years, although there are still many consumers who are extremely skeptical, especially seeing as the retail-prices are nose-diving, and the market is becoming overdiluted.

Scroll below to see how we got our information.

Historical Trends: Spending on engagement rings has been on the rise over the past several years. In 2019, couples spent an average of $7,400, which climbed to $9,500 by 2022. The 2025 average shows a slight adjustment but still follows the long-term trend of investing more in quality rings. Many buyers are choosing to spend a little extra for better craftsmanship, unique or vintage designs, and responsibly sourced materials. This shift reflects a growing focus on both the sentimental and lasting value of the purchase.

Market Data on People Buying Engagement Ring

Yearly Income and Lifestyle: Surveyed buyers reported adjusted yearly salaries ranging from $35,000 to $125,000, showing that engagement ring shoppers come from a wide range of financial backgrounds.

The breakdown is as follows:

• Average lifestyle: 60.7%
• Modest lifestyle: 25.7%
• Upper class: 12.0%
• Luxury lifestyle: 1.6%

While most fall into the average income range, there’s still a notable mix of budget-conscious buyers and those in higher-income brackets.

Existing Debt Among Buyers: More than 70% of engagement ring buyers report carrying some form of debt, while 28.4% say they have none. This shows that debt is a common factor and often plays a role in how much buyers are willing or able to spend.

Report: Gemstone Popularity in Engagement Rings

Diamonds still dominate as the centerpiece of engagement rings. More than 85% of engagement ring buyers choose diamonds. While alternatives center gemstones have been growing in visibility and popularity, they still account for a small share of the market.

Sapphires, aquamarines, emerald and rubies are all growing in popularity but still remain a niche choice compared to the dominance of the diamond.

Report: Engagement Ring Budgets and Allocations

We polled thousands of couples and this what they said regarding their allocations of their spending on the engagement ring in comparison to their finances.

• High Budgets. 14.3% of those that we polled allocate a significant amount. This often exceeding $10,000, and favoring unique handcrafted or vintage pieces.
• Medium Budgets. 58.4% of those that we polled allocate a balanced amount, emphasizing quality but without overextending finances.
• Low Budgets. 27.3% of those that we polled focused on affordability, often selecting minimalist designs along with lab-grown diamonds.

Report: Geographic Trends in USA Engagement Ring Spending

Not all states were equal regarding engagement ring spending, and the budgets varied significantly by location. Here are a few examples:

• Massachusetts: Highest engagement ring budget in the country with an average of $10,817
• New Mexico: $7,074
• Oklahoma: $7,000
• West Virginia: $5,646
• Rhode Island: $4,000

Report: Additional Engagement Ring Trends in 2025

Duration of Search. Based on those that we polled, couples in the United States spend an average of three and a half months actively searching for the perfect engagement ring.

Ethical and Sustainable Choices. Additionally, more buyers are seeking ethically sourced diamonds and recycled metals. Transparency in sourcing has become a critical factor for modern consumers.

Lifestyle and Budget Alignment. Engagement ring choices often align closely with the couple’s lifestyle and financial flexibility. Those with modest budgets lean toward simplicity, while upper-class buyers gravitate toward custom designs and premium materials.

Generational Preferences. Millennials and Gen Z consumers favor unique and personalized rings, often incorporating colored gemstones or bespoke elements. Classic solitaire diamonds, however, remain a staple across all demographics, and they remain as popular as ever.

How Do We Get Our Data?

The insights in this article come from a blend of trusted sources and in-depth research. Here’s how we collect and review our data:

• Consumer Surveys. We run detailed surveys across a wide range of demographics to learn about spending habits, style preferences, and buying trends.
• Industry Reports. We review reports from respected organizations in the jewelry and luxury goods markets to track changes and spot emerging patterns.
• Internal Sales Data. Our own sales records, built from decades in the engagement ring industry, give us a direct view of what customers are choosing.
• Expert Collaboration. We work with gemologists, jewelers, and industry analysts to verify accuracy and stay up to date with the latest trends.
• Third-Party Research. We include findings from reputable research groups to round out our perspective.
• Online Calculator Data. We developed an engagement ring budget calculator, along with several other tools, that has been used by over 100,000 potential buyers. After removing outliers and incorrect entries, this tool provides valuable insight into how couples set their budgets and shop for rings.

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